Well, what does that say? Is it possible that something as simple as typeface can have a huge impact on an entire design? Yes of course! A typeface can add a meaning to your message. It helps in connecting with users and establishes brands. On the other hand a wrong typeface leaves a design flat even gives wrong impression to the users about the brand. Typography plays an important role in setting the tone, theme, and message of a website. Basically itâ€™s the art and technique of arranging type.
Letâ€™s learn more about it and take a look of some beautiful typography examples.
Moods behind the message:
Sounds crazy but typefaces have moods it can be different based on the surroundings. The basic design techniques â€“ color, typography and space â€“ are key components for establishing the mood of a project.
When we think about moods, good and bad (negative or positive) comes in our mind. What makes it important for designers is that researchers have shown that mood influences advertising and brand attitudes.
So what does is all have to do with typefaces? It helps establish context for a project. It determines the feeling of people towards the projects content. How people will respond, who you are, what you do? This is how the connection creates between you and people. Type that is not easy to read, regardless of context, will create a negative association.
Did u mean to say:
Or you were trying to say:
See the only difference here is the typeface. Look how different the feel of message is? One Thank you shows deep compliment whereas the other Thank you is just plain and simple. Here are more examples to make you clearer.
This is how the typeface reflects our moods in our messages!
There are many factors that contribute to the overall feel of a website; some type choices alone can set the mood. Some fonts, such as Helvetica, are considered â€œmoodless.â€ This means these letter forms take on the feel of other typefaces.
Font selections can feel formal or informal, light or dramatic, modern or traditional and warm or cool. Fonts are not limited to a single mood and combinations of typefaces can create different mood associations.
Here are some mood pairing guidelines to start with for different typography styles.
- Serif: Timelessness, formality
- Modern serif: Glamour, high fashion
- Slab serif: Importance, attention
- Sans serif: Neutral, easy
- Ultra thin or condensed: Authoritative, busy
- Italic (serif or sans serif): Motion, distinction
- Black or bold (serif or sans serif): Importance, stop
- Script: Elegance, personal
- Novelty: Casual, lighthearted
- Geometric: Retro, childlike
- Monospaced: Code-based, techy
- Bubble or rounded: Friendly, jovial
- Vintage: Trendy, cool
- Grunge: Rough, mysterious
Donâ€™t use cliched typeface when you are not sure what to do. You can get lists of typefaces on the internet that tells you which typeface to use on your project.
You want to mix serif style with funky content or use a script itâ€™s up to you to decide what look better. With any typeface pairing, select one typeface for display and big words and something nice for other text. To be traditional use serif with sans serif or more on trend with a vintage and modern serif combination.
Whatâ€™s in surrounding?
Always consider what elements are around this can be from images to color and other typefaces. A different combination gives the user a different feeling as well. Look at the images below for example.
The typeface is same in both images but the images used are different. You feel different for each one, right? In the airport scene youâ€™ll have the feeling of worry and rush where as in the other scene youâ€™ll have a calm and fresh feeling.
Thatâ€™s how the combination of images and fonts affects the designing and reflects the mood of designer. Considering these elements in typeface shows designers efforts in designing the overall project to compliment the users.
Typefaces No designer will touch
Choice matters, its fun what to choose what not in typefaces. Sometimes a simple silly mistake or just over-used typeface ruins a perfectly good design. Here are some typefaces that you wouldnâ€™t get caught using.
- Papyrus: This is a hard any design, and comes with serious readability concerns.
- Jokerman: Any version of a typeface that has polka dots, spikes and flourishes is downright ridiculous.
- Times New Roman: The default typeface of word processors and writing documents. Itâ€™s OK as a typeface.
- Impact: If you want to yell at users â€” â€œThis is so important you must read it now!â€ â€“ then go for it. (This was a perfectly great typeface â€¦ until memes ruined it.)
- Comic Sans: Enough said.
The mood of your audience, our mood and typography mood all combine to create an overall project. Itâ€™s not just typing itâ€™s the way characters look which is more important. When planning projects keep audience moods in your mind to design and communicate text in a readable, clear way using appropriate typography. And if mistaken- just donâ€™t get tense, it happens, learn from those mistakes and try not to repeat the process again in your next project.