Ideas for Logos: 5 Tips on How to Represent Your Company

Do you think it’s complicated to have good ideas for logos? A logo is the main piece of an Identity Manual for presenting your company in a single image. In addition, it is the client’s strongest visual link to the message you want to convey. Therefore, it is very important to have ideas for consistent and well-studied logos. At home, with a generic or dispersive creation, you will add to your brand the same dispersed and generic values, so this work deserves maximum attention and intensive effort to get all the attention it deserves.

The most important thing is to represent what differentiates your business. Thus, it is a rule to avoid copies and symbols that do not direct the public to your product. Each work is new and different from the other, and what works well for one can be completely dispensable on another. Above all, keep in mind what you want to say before you begin.

Check below our logos ideas and tips that represent your company:

Ideas for Logos: 5 Tips to Win Your Audience

  1. Research to Develop Good Ideas for Logos

An idea in the head and a mouse in the hand are not enough. For a concept to be effective, you will need as much information as possible about what you are going to create. Start with the company: understand what it is and what the size of your work; meet your target audience; think about what they hope to achieve with the logo and what the plans are for the future of the business. The logo must be true to the profile that this research developed.

Once this is done, look for competitors and note what kind of language they use. This helps the brand to be easily linked to the niche that it belongs to. With this data, your head will be far fuller of ideas than when the work began.

Logos tip: Write and scrawl all ideas for the logo, not throwing any sketches out. Understanding the line of reasoning that led you to the final product will make the defense of your concept flawless.

  1. You Do Not Want a Color: You Are Really Need It

One of the biggest mistakes when having an idea for logos is to start the project with a defined color in the head. Colors have psychological meanings and effects that can connote the image for better or for worse. Another cliché is to use glaring colors to draw attention. Determine rarely effective, works only to break the harmony of composition. Also never fall into the mistake or temptation to use a color that is to your liking to represent your company. View studies, analyze your market and segment and take this into account. If the color is similar to your taste, great! If not, it’s time to let go and move on!

Logos Tip: Reducing the palette is also important so that the chosen tones have a stronger connection to the company name.

  1. Basic Characteristics of the Effective Logo

Simple drawings are easier to understand and memorize, knowing that “simple” is not synonymous with “common”. As with colors, trying to draw attention to the number of elements can influence harmony and characterize visual pollution. You can predict some media and formats where logo will be used, but never all. To have an effective logo you need to have a color study, target audience and lots of interaction with the designer.

Logos tip: They need to be versatile, being usable in various sizes and colors, and timeless so they do not become obsolete in the next season.

  1. Possibilities of Typography

The choice of typography may be the most complex part of the process of creating and designing an idea for logos. Switching from a serif font to a non-serif font already shows a big difference. The first, more classic and looking more elaborate, has better legibility in print media. Sans serif options are best inserted into more modern concepts. Very famous families make the brand generic and can create undesirable links. Here it is also interesting to analyze your target audience. You cannot have an extremely modern typography and “graced” if your company caters to a super serious audience.

Logos tip: Whenever possible, the best idea is to create original typographies in logos that will be used on a large scale.

  1. Using template

There are different marketplaces, where you could find Logo Templates, customizing your preferences by category, features, styles, colors etc.
Logo template could be also used for getting inspiration for your brand new Logo!

  1. Concluding After Finalization

You have completed your idea for the logo and now is the time to test all the possibilities of your logo. Does it work vertically and horizontally? Is it possible to further reduce the number of colors and elements? Does the final design remain true to the original concept and the company proposal? With what background colors can it be used? Remember to always ask for the vectorized file. A vector file means it can be applied on a notebook sticker and also on a billboard without losing quality. That is, it can be applied in various sizes.

Logos tip: Once you believe you have finished your work, the best thing to do is to test your idea for the logo a bit more to see if there are no better errors or options.

Inspire yourself with these ideas for ancient logos that have reinvented themselves:

The logo, as we know, is one of the elements that most helps the consumer to recognize and memorize a brand because it is able to represent it in a small symbol, which must be present in all pieces of communication and products from the company.

When we talk about having an idea for the logo, we see among the tips that, in addition to a simple and creative design, the symbol that represents the company must avoid the fads. The reason for this is that when a trend gets outdated, your idea for the logo can stay behind along with it. Hence the importance of creating something that makes your logo timeless.

In the universe of big brands, over the decades, many of them have kept the essence of their symbols, after all, if the logo is what helps consumers to recognize the brand, there is no reason for drastic changes.

Recently, 24/7 Wall St has published a list of 10 old best logo designs from the US market. Check below.

  • Deere

Used since 1876, the logo remained unchanged for many years. As early as the twentieth century, small changes changed the name of the company at the top of the image to the lower and replaced the black with the combination of green and yellow.

  • Coca-Cola

When pharmacist John Pemberton started selling Coca-Cola in 1886, the company had already adopted its famous logo with cursive typography. Since then, the adjustments were minimal, as the color change from black and white to red and white.

  • Johnson & Johnson

Johnson & Johnson was founded in 1886 by Robert Wood Johnson and his two brothers to make surgical dressings. The company has become one of the largest healthcare companies in the world and its logo was created from the signature of the brother of the founder, James Wood Johnson, and has undergone very few changes until today.

  • Union Pacific

The company is one of the largest in the US rail industry and has used a logo shield since 1887. The colors of the American flag were inserted the following year. In the early twentieth century, the logo was redesigned and lost colors, but a new change brought back its old tones.

  • Prudential

Prudential offers financial products and services and the logo idea using the image of the Rose of Gibraltar first appeared in an 1896 ad. Its slogan read: “Prudential has the strength of Gibraltar.”

The company was founded as Prudential Society in 1876 by John Dryden Fairfield, an insurance agent.

  • Campbell Soup

Campbell was founded in 1869 and the first label placed on a branded can of soup in 1897 was orange and blue. The colors were later changed to red and white in the year 1898, at the suggestion of an employee of the company.

  • General Electric

The famous logo was first applied in 1900 as a monogram with the letters G and E inside a circle. Today, GE is one of the most recognized brands in the world, selling everything from financial services to light bulbs to airplane engines.

  • Goodyear

Frank Seiberling, the company’s founder, named his company in honor of the man who discovered the vulcanization, Charles Goodyear. The idea for building the logo, first used in 1905, came from the statue in Seiberling’s office of the Roman god Mercury, who had wings at his feet.

  • Sherwin-Williams

The building products company was founded in 1866. In the year 1905, the idea of the logo with a can of paint pouring its contents on Earth was created by George Ford.

Over time, the symbol has gained color and a more modern version, yet retaining its original essence.

  • DuPont

The chemical manufacturer was founded in 1802 in the state of Delaware as a gunpowder manufacturer, using a technique created by the French company Eleuthère du Pont, one of the founders of the company. Its logo, however, was only presented a century later, in the year 1907.

vServices gives you the most inspiring services of Logo design. They have expertise in custom logo design. They create a visual identity for your company that is unique, distinctive and able to stand out from your competitors.