The psychology of Website design

The psychology of Web design: How information, colors, and typefaces affect your mood.

A good web design is all about delivering content and attraction, well, not really. Whenever someone clicks and comes on your website, there is something which makes them perceive about your organization and the way you deliver information. Psychology is important to consider in this aspect. All the little things produce certain opinions about you in your visitor’s mind. So, keeping these opinions positive is in your control and should be focused on when designing your content.

Effective visuals have helped designers to play the mind game to attract their viewers. Different web design elements have been useful in affecting the mood, opinion and attitude of the visitor when going through your web.

Three major elements playing a role of impact on psychology of website visitors mainly focus on creating a design that its visually attractive and engaging thus not letting the visitor to wander away.


Visitors mostly click for your website to get information that they need about you. So your web must be designed in a way that is user-friendly and quickly provides the required content to the viewers. It is obsolete nowadays to fill pages and pages of detailed information which may not only take excessive space but may become boring so people prefer it concise and clear. Keep the content to the point and provide all data that you think is necessary. Another point that you have to keep in mind is to keep the content organized and proper. Here, proper means proper quantity, proper quality and professional so that the visitors stay content with the content.


Colors have always been crucial in attracting people towards websites but this does not means you put all the colors of the palette on your design, you have to be particular in this regard. How you use the colors have a great impact on how you make the visitor feel. Use cooler colors (Blues, Greens, Purples) to show professionalism and feeling of relaxation. Depending on your type of organization you can use warm colors (reds, yellows and oranges) to show energy but keeping their use to minimum is preferable as it may reduce professionalism. It is very important to include neutral colors like white, grays and blacks to provide a space to visitors to get some rest and differentiate between different things.

Therefore, how you us different colors help convey positive feelings depending on the tint (lightness), Hue (type) and Shade (darkness) of the color so consider all aspects before choosing the colors for your web design.

Typefaces and spacing:typefaces

Particular fonts are suitable in different situations so while designing your web you must be careful to choose the correct typeface for your design. If you want to keep it professional and serious you can take in Serif fonts (like Times New Roman) or if you want a bit modern feeling, informal and clean you can use San-Serif fonts. Thus depending on the content and type of impact you want to put on your viewers there are different sets of typefaces available to choose from. There should be proper spacing between paragraphs and all other elements like margins, font size and space between text and pictures must be adequate to keep the visitor feel easy and content.

Therefore, the designer must consider the psychological aspects of their design choices when developing a web design. Another important thing is to consider that different choices are correct for different circumstances thus you should analyze the type of organization and the way it wants to convey its message to its visitors only then you will be able to play the psychology game of web design successfully.