Why Car Finance Logos Are Blue Or Green?

Colors play a very important role in your logo and branding. Colors affect the sub conscious minds of your customers while taking a decision. When a customer comes to you, he does not just look at your products but the colors used in branding is also playing a part in his or her mind. So, today we will discuss the importance of colors in car finance logos. Why should you choose blue or green colors for them?

Blue
Blue is a color from the cool color family. We often see this color being used mainly in the finance industry. Blue gives off the impressions of trust and calmness. Blue is also the color of the sky and the sea, which are very large calm bodies which we often look to for relaxation or calmness. This also gives this color a sense of authority. Hence using this color generates trustworthiness and calmness in your customer. They will feel safe with you in the car finance business. Moreover, blue is also the color of professionalism. You do not want your logo to look unreliable or childish as no one would trust you then. You can use blue as the main color or the background in your company logo design or branding. Other colors which can look good with blue are yellow, red or white.

Blue Color
Blue Color

Green
Another color used in car finance industry is green. Again, from the cool color family. However, usually green can give an environmentalist impression on its own so you can use it with some other colors so not to give a confusing effect. But, even on its own, you can use this color if your logo has a symbol which specifically makes it look like a car finance company. Just like blue, green also gives the feeling of relaxation. Since green is a natural color and found in many forests and plants, it gives the same calmness like the blue color of the sea. Moreover, green is also associated with wealth and richness. This can be a very important factor for a car finance company logo. You want to be the source for your customers’ paths to a richer life. That car they may be investing in with your help can help them accumulate wealth. Also, green is associated with growth. This too can be beneficial for you as your customers want to grow financially and that is what you will help them with. All these properties for the green color come from the Earth’s color of green. Also note how the planet Earth includes the two colors of blue and green. This automatically gives them the properties of reliability and calmness. We feel secure with these colors around.

Green Color Shades
Green Color Shades

In the end, you are not compelled to use only these two colors for your car finance branding or logos. There are other colors too out there which you can make best use of. However, these two colors are the most recommended ones. But other colors, such as brown and indigo.